Mikel Arteta insisted that he will always share real information with his players, press, and supporters moving forward. He emphasized transparency, claiming “no spin, no hiding,” and vowed truth would anchor his every public and private remark. Arteta argued against vague statements, warning that “safe talk” corrupts trust between coach, squad, media, and fans alike. He explained that when a manager avoids clarity, people question motives, intentions, and sincerity from every angle.
Arteta stated: “If I don’t believe it’s honest, I won’t say it—I refuse to sugar-coat realities or dodge tough topics.” He insisted accountability demands admitting mistakes, owning consequences, and confronting reality rather than crafting illusions. He then illustrated with a metaphor: “One mistake hides more damage than fifty safe truths said with conviction.”Arteta added that players deserve direct feedback rather than diluted messages cloaked in euphemism or omission.He declared: “That is what this club deserves—unfiltered honesty, even when news stings, because growth demands that.”
Arteta stressed that the public demands clarity, and the club owes fans messages anchored in genuine purpose and logic.He further noted: “I won’t manage by press release; I’ll manage by open conversation, brutal reflection, consistent philosophy.”He challenged the culture of PR statements, explaining that too many interviews feel superficial, rehearsed, lifeless, meaningless. Arteta warned: “We lose respect when words lack depth. Real leadership speaks plainly, powerfully, grounded in fact always.”He also confessed his own fears, admitting that honesty invites scrutiny, criticism, and pressure he must constantly withstand. He said: “I accept that scrutiny. I welcome it. If telling truth costs me comfort, I’ll pay that price willingly.”
Arteta likened that sacrifice to moral duty: “A leader’s credibility isn’t built on approval—it’s built on consistent integrity.”He highlighted quotes about clarity, citing fighter-pilot communication parallels where one precise word can save life itself.He said: “If you can’t explain urgent things in one precise word under pressure, you have failed your mission.”He described how being specific matters: “Precision breeds trust. Vagueness invites doubt. I choose precision always, no matter cost.” He closed by pledging to fans: “You’ll receive what you deserve—not polished spin, but raw, real insight on every front.”
